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avatar for Susan Black

Susan Black

Black & Wright
Founding Partner
Susan Black is an accomplished eCommerce strategist with a distinguished career successfully launching businesses and reinvigorating established brands within the travel industry. Susan is recognized as an expert at growing market share and maximizing return on investment. Susan is a founding partner of Black & Wright, a leading global travel industry strategic advisory firm.

Black & Wright's 50+ clients include major brands in distribution, tour operation, airlines, hotels, solution providers, travel ecommerce, intermediaries, insurance and OTA’s. Since 2001, Susan has helped her clients improve their financial, technology and operational performance. She specializes in improving revenues, conversions, competitive positioning, entry into the travel vertical, as well as providing financial advisory services including M&A and funding.

In addition to founding Black& Wright, Susan has recently held "C"-suite and EVP positions at American Express Vacations/Travel Impressions (an American Express subsidiary), CheapCaribbean.com, and Liberty Travel/GOGO Worldwide Vacations (now Flight Centre). She also serves as Chairperson and moderator at EyeforTravel conferences across the US and internationally since 2007. Susan has an extensive travel industry network, including 2,500+ LinkedIn contacts and 10,500+ Twitter followers.