As director of tourism and economic development of San Miguel de Allende, Mexico, Maria Jose Garrido is applying her knowledge and passion of branding and marketing to create coherence in the destination's image. During her tenure, San Miguel de Allende received the "Best City of the World" award from the Conde Nast Traveler magazine's readers. Her former job was in business development in digital marketing working for Quaxar in Miami, Florida.