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Saturday, April 26 • 2:30pm - 3:00pm
Why the Travel Industry Shouldn’t Fear Journalism LIMITED

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Two key thoughts underpin this panel: First, a great deal of travel content, whether from destinations or publications, is crap. It is poor quality, painfully shallow, or relentlessly, distressingly positive. Worse yet, some of it is all of the above. It seems to speak to a fear that people don't really care about where they're going as long as — and only if — the sand is perfectly sugary and the water is ideally azure. 

Second, what we, the people who tell and read stories for a living, know is the value of journalism and other forms of well-researched and responsibly reported quality content. With its warts-and-all, gripping narratives, it offers something better than the bland promises of top 10 lists and perfection: credibility. Any good tale needs a challenge, an antagonist, some grit. Consumers are tuning out, but destinations — and publications — can grab them again with real stories, real people, real amazement at what a rich, enchanting, challenging and sometimes grim world this is to explore.

avatar for Ethan Gelber

Ethan Gelber

Co-founder, The Travel Word / Outbounding
@thetravelword | For 20 years, Ethan Gelber has worked as a professional communications strategist and freelance writer, including as a Lonely Planet author, Huffington Post blogger, AFAR Ambassador, Open Places eco-columnist and staff writer for the now-defunct Travelllll.com. He... Read More →
avatar for Dan Saltzstein

Dan Saltzstein

Assistant Editor, Travel, The New York Times
Dan Saltzstein is an editor at The New York Times Travel section. He began at the Times in 1999 as a producer for the web site, handling a variety of sections such as Home, Dining, Styles, and the Magazine.  Later he became the Arts editor for nytimes.com and oversaw the Arts, Book Review, and... Read More →
avatar for Nathan Thornburgh

Nathan Thornburgh

Co-Founder/Publisher, Roads & Kingdoms
Nathan Thornburgh co-founded Roads & Kingdoms in 2012 after a decade as a writer, editor and foreign correspondent at Time Magazine. But even before that, he was a traveler, playing music in Havana, learning how to drink in Moscow, and studying philosophy in Berlin. He lives in Manhattan with his wife and with two children... Read More →

Saturday April 26, 2014 2:30pm - 3:00pm EDT
3rd Floor - Sessions (Bohemian National Hall) 321 E. 73rd St. NY, NY 10021