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The spending power of African-Americans will top $1.3 trillion dollars in 2018 and it’s no wonder companies are beginning to take notice. With this burgeoning and virtually untapped travel market, the quest for brands to diversify their consumer base is growing. With this growth however, comes the realization that the one-size fits-all strategy won’t work. As individuals of the African diaspora are increasingly diverse, employing equally diverse and authentic market strategies will be key. It’s not only about how you market (the message), it’s also about who the message is coming from (the messenger). Join two leading travel experts as they share tangible tools, best practices & experiences that will give you more insight into why the messenger is as important, if not more, than the message.
@uncommoncaribWith 15+ years of experience in producing winning creative content at top New York ad agencies, Patrick Bennett has earned a reputation for reinventing consumer brands. It fits with Uncommon Caribbean’s mission to refresh how people think about Caribbean travel.
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@zimismZim is the founder of Travel Noire, a digital publishing platform. Travel Noire’s vision is to be the world’s most comprehensive end-to-end travel resource for unconventional travelers of color. By creating compelling tools, resources & experiences to help travelers discover, plan and... Read More →
