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With $48B spent annually in the United States on travel alone, capturing this untapped market is a battle not many can afford to lose. With the spending power of African Americans to top $1.3 trillion dollars in 2018, it’s no wonder companies are beginning to take notice. To the outsider, black travel is still considered a niche phenomena, with the dominant myth relegating black travelers to the Caribbean islands. You won’t want to miss the opportunity to discover how you can catalyze black travelers to visit your destinations worldwide. We will take a deep dive into this eclectic & burgeoning market to share tools, best practices & tips that will not only engage black travelers at their core, but turn them into lifelong customers.
@zimismZim is the founder of Travel Noire, a digital publishing platform. Travel Noire’s vision is to be the world’s most comprehensive end-to-end travel resource for unconventional travelers of color. By creating compelling tools, resources & experiences to help travelers discover, plan and... Read More →
Teri Johnson is the creator and host of Travelista TV™, an online video network focused on travel, culture, and lifestyle. Her passion for adventure, storytelling and her multi-lingual talents has taken her to nearly 60 countries where she has hunted with the Kuku-Yalanji aborigines in Australia and trekked through the mystical... Read More →
Mario Nicholas is an international travel consultant with a penchant for Caribbean travel and a passion for authentic cultural experiences. Mario discovered his love of travel at an early age, and hasn't slowed down since. He has intimate knowledge of numerous European destinations... Read More →
